Produce Delivery Van Design

Product Design

Working with local artist RR Anderson, I set out to develop a van wrap design for a fleet of delivery vans for a produce distributor in the South Puget Sound.

Inspired by rising excitement for comic book superheroes and the marketing goal of getting children excited about farm-direct produce boxes, I conceptualized the beloved Captain Broccoli vans.

Quickly our delivery vans became a celebrated favorite among families in the South Sound. As the familiar van turned the corner, kids would exclaim to their parents about upcoming produce deliveries, attracting new customers as well.